The Complete Salesforce Mastery eBook Bundle

This book starts by refreshing your knowledge of common admin tasks. You will go over Salesforce Lightning Experience and various security aspects. You will be shown how to implement territory management in your organization and make use of custom objects. From here, the book progresses to advanced configuration, data management, and data analytics before swiftly moving on to setting up advanced organization-wide features that affect the look and feel of the application. Extend the capabilities of your organization’s Salesforce implementation by optimizing and extending Sales Cloud, Salesforce1, and Service Cloud applications.

• Build your skills & knowledge to crack the Advanced Admin Certification examination
• Leverage the advanced administration capabilities of Salesforce & Salesforce1
• Optimize & extend Sales Cloud and Service Cloud applications

Learning Salesforce Visual Workflow, Second Edition is a practical guide on Flows that will enable you to develop custom applications in Salesforce with minimized code usage. The book starts with an introduction to Visual Workflows that teaches all the building blocks of creating Flows and use it efficiently. The book explains the working of the Process Builder so you can create reusable processes. The book also covers how you can integrate existing or newly created Flows with the Salesforce Lightning Experience. By the end of the book, you will get a clear understanding of how to use Flows and Process Builder in your organization to optimize code usage.

• Develop an application using Point & Click w/ the help of Flow
• Get to grips w/ various ways to launch a Flow
• Capture data from an external user without using the Visualforce page
• Save user input into the database & learn how to query and manipulate the data

Dreamforce 16 brought forth the latest addition to the Salesforce platform: an AI tool named Einstein. Einstein promises to provide users of all Salesforce applications with a powerful platform to help them gain deep insights into the data they work on. This book will introduce you to Einstein and help you integrate it into your respective business applications based on the Salesforce platform. The core chapters focus on developer content and introduce PredictionIO and Salesforce Einstein Vision Services. By the end of the book, you will be able to embrace and leverage the power of Einstein, incorporating its functions to gain more knowledge.

• Make better predictions of your business processes using prediction & predictive modeling
• Build your own custom models by leveraging PredictionIO on the Heroku platform
• Integrate Einstein into various cloud services to predict sales, marketing leads, insights into news feeds & more

Built on the Salesforce App Cloud, the new Lightning Experience combines the new Lightning Design System, Lightning App Builder, and Lightning Components to enable anyone to quickly and easily create modern enterprise apps. The book will start with a gentle introduction to the basics of Salesforce reports and dashboards. It will also explain how to access reports in depth. It will move on to advanced topics as you progress with the eBook. Finally, it will discuss how to access dashboards and reports from the Salesforce1 mobile app.

• Navigate in Salesforce.com within the Lightning Experience User Interface
• Secure & share your reports and dashboards w/ other users
• Create, manage & maintain reports using Report Builder
• Learn how the report type can affect the report generated
• Explore the report & dashboard folder and the sharing model
• Create reports w/ multiple formats & custom report types
• Explore various dashboard features in Lightning Experience
• Use Salesforce1, including accessing reports & dashboards

Salesforce CRM Admin Cookbook, Second Edition enables you to instantly extend and unleash the power of Salesforce CRM and its Lightning Experience framework. It provides clear, comprehensive instructions along with detailed screenshots and code. Whether you are looking for solutions to enhance the core features, such as data management, process automation, data validation, and home page administration, or are looking for ideas on advanced customization techniques, this book will provide you with immediate, practical, and exciting real-world recipes. Recipes are provided that allow you to configure, build and extend the capability of Salesforce CRM using the Lightning Experience framework.

• Implement advanced user interface techniques to improve the look & feel of Salesforce CRM
• Discover hidden features & hacks that extend standard configuration to provide enhanced functionality and customization
• Build real-world process automation using detailed recipes to harness the full power of Salesforce CRM

Salesforce Management System is an information system used in CRM to automate business processes, such as sales and marketing. Process Builder is a visual tool created to automate business processes in Salesforce. It enables users with no coding expertise to build complex Salesforce workflows. The book explains the workings of the Process Builder so that you can create reusable processes. It also explains how you can migrate existing Workflow Rules to Process Builder. By the end of the book, you will have a clear understanding of how to use Flows and Process Builder to optimize code usage.

• Develop an application using point & click w/ the help of Process Builder
• Bypass Processes for specific users
• Understand the concepts of reusable processes
• Handle complex business processes using Process Builder & keep them clean
• Work w/ formulae in Process Builder to minimize the code required
• Create a process w/ no criteria so as to minimize the amount of rework
• Overcome Salesforce's known limitation in terms of referencing picklist values

Built on the Salesforce App Cloud, the new Salesforce Lightning Experience combines three major components: Lightning Design System, Lightning App Builder, and Lightning Components, to provide an enhanced user experience. This book will enable you to quickly create modern, enterprise apps with Lightning Component Framework. You will start by building simple Lightning Components and understanding the Lightning Components architecture. The later chapters focus on debugging, performance tuning, testing using Lightning Testing Services, and how to publish Lightning Components on Salesforce AppExchange.

• Understand Lightning Components architecture
• Learn Locker security best practices
• Debug & improve performance of your Lightning Components
• Use 3rd-party libraries along w/ Lightning Component Framework
• Learn how to publish Lightning Components on AppExchange
• Use Lightning Out to take your Lightning Components outside the Salesforce platform

Salesforce CRM’s Winter ’17 release offers a ton of new features for CRM designed to transform your sales and marketing requirements. With this comprehensive guide to implementing Salesforce CRM, administrators of all levels can easily acquire deep knowledge of the platform. This book details Salesforce CRM system administration in a practical way and is an invaluable reference for both new administrators and experienced professionals. At the end of the book, techniques to further enhance the system and improve the return on investment Salesforce mobile apps and mobile administration are covered, along with Salesforce Adoption Manager.

• Manage & administer user records and password policies
• Configure & control the various organization-wide user interface features in Salesforce CRM
• Set up & maintain users, profiles, and permission sets and administer appropriate security and login access mechanisms
• Understand the capabilities of the Salesforce CRM sharing model
• Find out how Apex & Visualforce coding can be used in Salesforce CRM
• Implement the mechanisms for data management